The Family

In the Family we share a great passion that moves us every day, to obtain the best grapes and to raise excellent wines.

Family Dedication, Wines with Soul

Today, the fourth generation of our family has transformed this passion into a lifestyle. Personal and professional care, coupled with our terroir's characteristics, provide our wines with unique and matchless characteristics.

Alfredo Roca and Gladys

Telling the story of our company is telling the story of our family, as they are deeply intertwined. It started when our children were born, and personal effort and determination guided our path. We currently see that they work with the same determination and tenacity, with a view to achieving the best for our industry.

My wife and I feel extremely proud and pleased to see that our three children are carrying the torch with effort and passion.

Alejandro Roca

I feel privileged to be able to enjoy wine at every moment, both as a consumer and as a winemaker, and to have enjoyed a childhood surrounded by vineyards and a winery. Two great people, my grandfather and my father, have opened the door of the wonderful world of wine, and also of winemaking, both noble and vast.

Currently, I'm the President of the company, which is our big family, and I'm obviously deeply involved with the enological and viticultural management, always deeply committed to quality and to the search of excellence in our wines, the soul of our company.

Graciela Roca

Graciela Roca

My family has always instilled passion and dedication in me, represented in every day work, and great respect for our dear land and its products. This is what I have felt since I was a little girl, sharing this passion with my parents and grandparents. The 100 years that our family has been in San Rafael make me feel that this land is part of my DNA.

In 2003, I started working in the commercial area of the winery with the unwavering objective of communicating with our customers and consumers the best possible way. It's highly satisfactory to see our consistent growth, based on our products' quality, which has adapted to an increase in more knowledgeable consumers.

Carolina Roca

Even though I have always been connected to the winery and vineyards, as it is my family's activity, I have recently started working for the company. I specialize in exports and the management team. I have always had my father as a guide, who is highly experienced in these subjects.

Opening a bottle of Roca implies discovering passion transmitted from generation to generation and all the effort and dedication this family devotes to every grain of grape, in each step of the vinification process, and in the constant innovation implemented by the winery.